About Ludwig Seibel e.U.

Founded in 1923 as Merz-Werke, Ludwig Seibel e.U. is now in its third generation of ownership. Based in Vienna, Austria, we are part of Gruppo Pagouna and serve professional shoe-repair, leather and key service businesses across Europe and worldwide.

Our portfolio spans from classic shoe trees and shoehorns to brushes, insoles, leather care as well as electronic and mechanical key cutting machines, key blanks, cylinders and locking systems.

Since
1923
Location
Vienna, AT
Focus
Shoe & Key

Our Legacy

  • Over 100 years of craftsmanship and expertise
  • Professional-grade products for the trade
  • Part of Gruppo Pagouna - global reach, local expertise

Our History

  • 1923 - Company founded in Vienna as Merz-Werke
  • 1970 - Registered as e.U.; continuous expansion of product range
  • Today - Third generation ownership, part of Gruppo Pagouna, serving customers worldwide

Our Mission

We are passionate about extending the lifespan of your shoes and preserving their beauty. With high-quality products and expert advice, we support you in optimal care of your valuable shoes.

Our Values

Quality, innovation and customer satisfaction are the cornerstones of our business. We work only with the best materials and manufacturers to offer you products that meet the highest standards.

Quality

Premium materials and rigorous quality control ensure products that last.

Innovation

Continuous development of new solutions for professional and private shoe care.

Expertise

Over 100 years of experience and knowledge in shoe care and accessories.

Part of Gruppo Pagouna

As part of Gruppo Pagouna – a leading Greek company in shoe care and accessories based in Peristéri, Athens – we benefit from international expertise and an expanded product portfolio. Gruppo Pagouna is known for innovative solutions in shoe care and restoration, including the brands Tarrago, Vibram and Wasc Sneaker Care.